Discovery essentials: The importance of running a content modelling workshop

We will explore what a content modelling workshop is and why it is vital during the discovery phase of a website redevelopment project.

What is content modelling?

Content modelling is the process of breaking down the content of a website into its various pages and components. The process helps identify the different types of content that will be included on the website and structuring them in a logical way that is easy to understand for the target audience.

What is a content modelling workshop?

A content modelling workshop is a collaborative exercise where stakeholders, including UX designers, content strategists, and developers, come together to define the structure and organisation of the content of a website.

During the workshop, the types of content that will be included on the website will be discussed, how they relate to each other, and the best way to present them. The purpose of the workshop is to maintain content elements are being used in the most efficient manner.

Why is it important to run these workshops?

Align stakeholders on the types of content that will be included on the website, how they relate to each other, and the best way to present them to the target audience. This ensures that everyone is on the same page and that the website’s content meets the needs of the target audience.

Defines the structure of the website’s content ensuring that the website’s content is organised in a way that is easy to understand and is not overwhelming.

Identifies content gaps and redundancies so that stakeholders can identify areas where content is missing and what requires extra attention.

Shared understanding of the website’s content so that everyone has a clear understanding of the types of content that will be included on the website and any questions are board to table sooner rather later in the project.

Here at effect we thrive to run a content modelling workshop with all of our clients as we feel its essential for ensuring the success of their project. It is one of the most rewarding parts of the project where everyone can truly begin to see their website take shape.

Stay tuned for more discovery essentials!