Transforming a great British brand.
Panache is a long term partner with whom we have written and are delivering against a 5 year strategy. This compromises of an e-commerce site that integrates with their trading systems, a B2B platform, and seasonal marketing campaigns that are all delivered to succeed the business goals.
We created a responsive multi-language e-commerce platform that’s seamlessly integrated into Panache’s business infrastructure.
The site brings all six Panache brands to a wider audience making their entire product catalogue available direct to consumers for the first time.
Ongoing support of Panache’s existing independent retailer network was a key objective. The outcome was an industry first Click, Fit & Collect service allowing women across the country to buy online and collect their purchase from a local independent retailer.
Panache is committed to ensuring women get the perfect fit. 52% of women have never having had a bra fitting, so collecting purchases from an independent retailer provides the perfect opportunity to attend a fitting at the time of collection.
