Tracking expert and data analysis

Our mission is to unleash the power of first-party data to craft personalised campaigns and brand experiences that customers love, driving exceptional results for our clients.

As a fast-paced and innovative agency, we challenge ourselves and our clients to think big. If you're ready to make an impact and grow with a dynamic team, we want to hear from you.

We’re looking for a strategic and technically skilled Tracking Expert & Data Analyst to build and lead our data and analytics capabilities. This pivotal role will focus on implementing advanced tracking solutions, creating insightful reports, and providing data-driven recommendations to optimise performance.

If you're passionate about leveraging data to drive results and delivering impactful insights, this role offers an exciting opportunity to shape the way we collect, analyse, and use data across a diverse range of clients.

Leadership

• Lead cross-functional projects to uncover insights that drive strategic decisions and optimisation opportunities.

• Collaborate with marketing, development, design, project management, and account teams to align goals and data strategies.

• Define team roadmaps, goals, and processes to support business objectives.

Technical Implementation

• Configure and manage GA4 properties for clients, ensuring accurate data collection and actionable insights.

• Implement advanced campaign tracking using tools like Google Tag Manager and custom data-layer setups.

• Implement server-side tracking via GTM and Conversion APIs, to future-proof measurement against increasing adoption of ad blockers, browser tracking prevention and cookie restrictions.

• Build custom dashboards using Looker Studio, Power BI, Tableau and similar tools.

• Explore AI-driven solutions to enhance data collection, visualization, and automation.

Data Analysis & Insights

• Analyse data to provide actionable insights, supporting campaign performance and client reporting.

• Create and maintain dashboards to visualise key metrics for clients and internal teams.

• Support attribution modelling, A/B testing, and optimization efforts with detailed recommendations.

Data Strategy & Governance

• Establish and maintain data governance practices to ensure data quality and security.

• Identify opportunities to integrate and streamline data using tools like Google BigQuery and Snowflake

• Implement cookie compliance solutions for new and existing websites.

New Business Development

• Provide insights and data support for new business pitches and case study development.

• Collaborate with teams to analyse user behaviour and campaign performance for prospective clients.

• Advanced experience with Google Analytics 4 and Google Tag Manager.

• Proficiency in BI tools like Looker Studio and Power BI.

• Strong knowledge of dataLayer customisation for advanced tracking needs.

• Experience with ETL processes and data pipelines.

• Familiarity with Google BigQuery, SQL, and performance marketing analytics.

• Ability to analyse user journeys and identify optimisation opportunities.

• Ability to configure cookie compliance solutions

• Flexible Working: Work from home on Wednesdays and Thursdays (post-probation).

• Studio-first Culture: Join us in-studio on Mondays, Tuesdays, and Fridays for collaborative energy (we work from a purpose-built studio in the heart of the cultural quarter – we love it!)

• Flex Hours: Choose your schedule between 8:30 AM – 6:30 PM.

• 25 days holiday allowance plus bank holidays

• Private Medical insurance

• Group life assurance scheme

• Company pension scheme

• Regular socials and company away days

• Training and development including events and conferences

• The tools you need to be awesome, a new Apple Laptop and a super comfy Herman Miller chair

• We plant trees and fund the world’s best climate crisis solutions to offset the carbon emissions of our team members

Ready to take your career to the next level? Join a supportive, fast-growing team where your ideas matter. Apply now and tell us about your experience.

Effect Digital takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristics, we’re a people-first agency and we care about individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Effect Digital, please let us know.